Once a business has decided to implement a customer relationship management (CRM) system, the first thing to do is identify low-hanging fruit. What is low-hanging fruit? They are the simple things, goals that can be quickly reached by introducing changes or solving problems. Remember, every business process has weaknesses which will reduce profits or productivity. Customers may have already left in search of alternatives. Getting those customers back with better service is likely to be a low-hanging fruit. Low cost, high return. Having a good product is not enough to remain competitive.
Here are the top three priorities that typically make up the low-hanging fruit for new CRM adopters:
1. Improve customer relationships by identifying issues that serve as bottlenecks in customer service. This could mean evaluating various processes involved when transacting with a client. Examples include a billing problem due to incomplete data from the finance department, or a shipping problem due to poor tracking of inventory. To fix something, you need to properly identify the problems. Only then will appropriate solutions be made. It all begins with analysing the existing situation.
2. Keep things simple. The purpose of a CRM system is to manage more efficiently. CRM systems not only help you manage your customers, but also other critical business areas such as operations or marketing. Effective CRM consultants will identify business processes that can be improved, while ensuring that critical business data is available in one place (typically through CRM integration). As a business grows, data multiplies exponentially. Keeping in touch with all your customers by maintaining visibility through customer interactions is vital for a growing business. The complexity increases as data from shipping or billing comes in large volumes; hence, simplifying the process is the order of the day for a CRM consultant.
3. Reducing costs. Your CRM consultant should identify 3 or 4 areas of the business where the cost of the CRM system can be repaid quickly. Using Microsoft Dynamics 365 in the cloud is both user-friendly and affordable. Loss of productivity is reduced since the Microsoft Outlook integration makes things easier for users compared with other solutions.
If the consultant identifies three key areas for improvement, your business can recoup the cost of a CRM system quickly. Productivity and profitability are within your reach using a straightforward CRM solution. Moreover, your CRM consultant should contribute more suggestions for growth by helping you plan business strategies that will reduce internal costs, win new customers and please old ones.
If you’re looking for a CRM consultant, talk to MrCRM.