Customer Relationship Management: CRM Integration as a Business Strategy

Customer Relationship Management (CRM) applications offer a better understanding of what customers need. CRM is a sales and marketing tool but can be extended through the whole lifecycle with customers to ?provide for multiple touchpoints between the company and its customers. CRM is much more sophisticated than integrating the functions of a telephone, date book, […]

Using Customer Relationship Management Systems in Healthcare

Customer relationship management (CRM) is a highly effective tool for healthcare organizations. For one, it provides for a communication solution among its members, resulting in improved healthcare delivery systems and increased loyalty among patients, stakeholders, and other key persons at lowered costs. By tailoring the system to suit specific service offerings, CRM can support key […]

Change Process in Customer Relationship Management Strategy ? Part I

Redesigning a business process is never easy as people get affected by changes. Yet, change is an inevitable component of customer relationship management strategy. Change fosters growth, as espoused by Professor Rosabeth Moss Kanter of Harvard Business School. Indeed, remaining stable amidst the dynamic forces of competition leaves companies obsolete.? Yet, one of the problems […]

Customer Relationship Management System in Nonprofit, Charitable Organizations

Setting up a customer relationship management system in a nonprofit organization is equally crucial as in other businesses. Profit organizations principally utilize customer relationship management (CRM) as a business strategy to deliver what their customers need or want, attract new ones into their fold, and generate more revenues in the process. Concisely, this mechanism is […]