Category Archives: CRM Solutions

How to Improve Customer Service with Customer Relationship Management (CRM)

crm for customer service

Regardless of its size or market reach, every business aims to deliver positive customer service. But the reality can be a struggle, due to constraints around time, staff, or other resources. As a result, customer growth and other aspects of the business suffer. This is where CRM, or customer relationship management, comes into play. CRM, […]

Using Customer Relationship Management Systems in Healthcare

Customer relationship management (CRM) is a highly effective tool for healthcare organizations. For one, it provides for a communication solution among its members, resulting in improved healthcare delivery systems and increased loyalty among patients, stakeholders, and other key persons at lowered costs. By tailoring the system to suit specific service offerings, CRM can support key […]

Change Process in Customer Relationship Management Strategy ? Part I

Redesigning a business process is never easy as people get affected by changes. Yet, change is an inevitable component of customer relationship management strategy. Change fosters growth, as espoused by Professor Rosabeth Moss Kanter of Harvard Business School. Indeed, remaining stable amidst the dynamic forces of competition leaves companies obsolete.? Yet, one of the problems […]

Customer Relationship Management System in Nonprofit, Charitable Organizations

Setting up a customer relationship management system in a nonprofit organization is equally crucial as in other businesses. Profit organizations principally utilize customer relationship management (CRM) as a business strategy to deliver what their customers need or want, attract new ones into their fold, and generate more revenues in the process. Concisely, this mechanism is […]