Category Archives: CRM Integration

Customer Relationship Management System in Retail Marketing

CRM in retail

A sound and well-rounded customer relationship management system is an important element in maintaining your retail business. Not only is customer relationship management in retail a business strategy, but it is also a powerful tool to connect retailers with their consumers. Developing this bond is essential in driving your business to the next levels of […]

Customer Relationship Management: CRM Integration as a Business Strategy

Customer Relationship Management (CRM) applications offer a better understanding of what customers need. CRM is a sales and marketing tool but can be extended through the whole lifecycle with customers to ?provide for multiple touchpoints between the company and its customers. CRM is much more sophisticated than integrating the functions of a telephone, date book, […]